Cingular Wireless, a venture of AT&T Inc. and BellSouth Corp., which has 25 percent of the US market for wireless subscribers, has entered into an exclusive three year deal with HBO.  Cingular’s share of the market was a factor in HBO’s decision to grant the company a three year exclusive.
The subscription service is expected to launch within the next several weeks with HBO’s top rated shows such as the “Sopranos” along with content developed by HBO specifically for mobile phones.
Cingular will offer short clips,  of up to four minutes in duration, from HBO shows for adults and children. Cingular executives indicated that two companies can expand the agreement to allow for full length shows on a pay per view basis.  Initially, the content will play on phones by LG Electronics and Samsung.
Reuters reports that the deal’s exclusivity is will not prevent HBO from providing content to Apple’s iTunes Video service.  HBO’s Chief Executive, Chris Albrecht, indicated that a HBO hoped to enter into an agreement with Apple in the future.
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