Logicbank Media

Online film and video game company  AtomShockwave is set to announce the launch of a online video aggregation service AddictingClips.com.

The website maintains a directory of online video content, including short films, interesting commercials, and user generated content.  While the site currently doesn’t include any of its own content AtomShockwave intends to host user generated short videos.

At launch the site is believed to contain more than 1,000 links and appears to be closely modeled after AtomShockwave’s recent acquisition online game aggregator AddictingGames.com.  At the time of the acquisition, AtomShockwave announced that:

SAN FRANCISCO, CA—Nov. 2, 2005—AtomShockwave Corp., the online entertainment pioneer announced today it has acquired AddictingGames™ (www.addictinggames.com), a heavily trafficked and rapidly growing directory of the most popular casual games online. With the acquisition, AtomShockwave has a monthly audience of more than 30 million consumers who flock to the site for casual games and short films, making it the largest privately owned entertainment company on the web.

“This acquisition is the first step in an aggressive plan to extend our media footprint, and continue to attract millions of consumers,” said Mika Salmi, AtomShockwave CEO. “Our mission is to provide entertainment that feeds an exploding interest among consumers for bite size entertainment they can easily access and consume in short bursts.”

MediaPost.com’s Shankar Gupta covers the story today and includes quotes from Scott Roesch, general manager and vice president of Atom Films, who described the site as “the world’s greatest repository” of the online short videos.

The site appears to have entered into an exclusive two month online advertising agreement with Unilever’s Axe body spray.  MediaPost.com reports:

The Axe sponsorship closes in early January, after which a regular cycle of advertisers begins. A spokeswoman for AtomShockwave said that the brands that have expressed early interest largely target the youth market–clients from the entertainment, soft drink, and snack food industries–many of whom already advertise on AtomFilms.

The company–whose flagship properties are AtomFilms and Shockwave, an online games site–is considering selling video ad inventory against the content, but no decision has been finalized. “We’re going to look long and hard for the right way to do that,” he said. “Those ads are a fantastic element of our businesses on AtomFilms and Shockwave, but part of the appeal of viral and consumer-generated [media] sites is the immediacy–you click and it’s right there.”

About AtomShockwave Corporation

A marketer and distributor of on-demand entertainment, AtomShockwave, Corp. was formed by the 2001 merger of Internet pioneers Shockwave.com and AtomFilms. These powerful brands remain the company’s consumer flagships today. Shockwave.com is the world’s leading destination for interactive entertainment, offering a broad selection of games that attract players of all ages. AtomFilms is where the Web goes to watch movies, providing on-demand viewing of over 1,000 world-class film and animation titles ranging from 1 to 30 minutes in length. The company operates on an innovative, multi-tiered business model featuring advertising, sponsorship, e-commerce, subscription, and distribution revenue streams. Collectively, more than 30 million entertainment fans visit the AtomShockwave sites each month. Based in San Francisco, the company has satellite offices in New York, LA and Chicago as well as a joint venture in Japan.