Logicbank Media

Yahoo! Search Marketing has started to notify U.S. advertisers that they will no longer be allowed to bid on competitors’ trademarked keywords.  The restrictions will take effect beginning next week. In the past, advertisers were allowed to bid on competitors’ keywords if their site provided detailed information comparing the trademarked item to its own, in [...]

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ABC News reports on social networking phenomenon MySpace.com this week.  The site has lured advertisers, including Studios and Film Companies, largely due to the incredible metrics (traffic and stickiness) and demographic profile of its users.  Reports now suggest that the sites metrics have been grossly overstated. “Certainly there are a large amount of people spending [...]

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