Yahoo! Search Marketing has started to notify U.S. advertisers that they will no longer be allowed to bid on competitors’ trademarked keywords. The restrictions will take effect beginning next week.
In the past, advertisers were allowed to bid on competitors’ keywords if their site provided detailed information comparing the trademarked item to its own, in order to help consumers make a decision. Yahoo! this week began notifying advertisers that had previously bid on trademarked keywords, explaining in an e-mail that the policy would change on March 1.
Source: ClickZ
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