About 30% of the pageviews on the fast-growing new-media newspaper company Topix.net come from community comments.
The figure tells you something about what the Internet generation wants to consume online.
It’s not so much the aggregated or licensed content, or even the original content that’s king anymore. User-generated content is king.
In the Internet era, it’s not about getting millions to read articles from a few paid experts. It’s about making millions of people volunteer experts. It’s not about getting millions to watch one program with a few stars. It’s about getting a few people to watch millions of programs with millions of stars.
Moreover, it’s not just about getting users to express themselves, but providing the means to let users connect with each other.
This is exactly what we’re seeing at YouTube, News Corp’s (NWS) MySpace and Facebook. The people are the providers or entertainers and the marketers of their own content.
This is exactly what we’re not seeing at Yahoo (YHOO), which, for all intents and purposes was the first company to really take a stab at being the next-generation media company.
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