Juniper Research is predicting that the increasing influence of mobile video enabled on 3G networks will drive the uptake of many mobile sports, leisure and information services over the next five years. The global market for sports, leisure and information content (infotainment) is set to grow from its 2006 value of just under $4.2 billion to $9.5 billion by 2011.
The largest geographic market is forecast to be in Europe, which is expected to account for 40% of revenues over the 2006 to 2011 period, with Asia Pacific contributing 33% and the rapidly growing North American market 18%. Asia Pacific is forecast to generate the most infotainment traffic over the period, but higher price levels will make Europe the largest revenue generator.
Source: Podcasting News
