Verizon Wireless is expected to announce on Sunday that it will offer full-length programming to its cellular subscribers from several major television networks, according to people apprised of the deal.
The service, which should be in operation by the end of March, will consist of eight channels and will include popular shows from NBC, CBS, Fox and MTV, they said. ESPN is reportedly also in negotiations to offer programs, which will be offered for the cellphone screen soon after they appear on television.
What is significant is that the programs will be among the first full-length television shows to be offered to cellular subscribers in the United States. In Europe, where mobile phone technology is more advanced, such programming is more widely available.
Source: New York Times
