Attempting to gain an advantage in mobile search, Yahoo Monday unveiled a new service designed to give users faster, more specific answers to cell phone queries. The oneSearch software is part of a revamped version of Yahoo’s Go for Mobile service that also includes applications for e-mail, local directory information and photo-sharing.
Tailored to the mobile screen, oneSearch aims to reduce the number of clicks consumers have to make to find information. Entering a simple query such as a team name will bring up the score of its latest game along with a team schedule, photos and related articles so users don’t have to jump around to different sites.
The new application also includes features to help streamline search such as the ability to remember previous queries and auto-fill technology to speed up entry of common terms. To boost distribution, Yahoo also announced that the latest mobile version of Yahoo Go will be included in various devices made by Motorola, Nokia and Samsung Electronics and Research in Motion.
Source: MediaPost
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