MTV Networks and youth-oriented Amp’d Mobile announced Wednesday that they plan to develop original episodic shows exclusively for the Amp’d phone.
The agreement builds on two previous projects: “Lil’ Bush: Resident of the United States,” an animated series originally produced for Amp’d Mobile and now being adapted for Comedy Central later this year; and mtvU’s “Sucks Less, With Kevin Smith,” which appears on Amp’d and features filmmaker Kevin Smith teaching the first-ever mobile media production class at UCLA.
Other details of the deal, including how many mobile series the companies will create or what their subject matter will be, remain unclear.
Programming being developed through the new partnership may appear on any of MTV’s channels on Amp’d including MTV, mtvU, VH1, Comedy Central, Spike and Logo. The original mobile shows are not expected to carry any advertising, according to an MTV spokesman.
Source: MediaPost
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