Wired.com reports on Google Inc.’s attempts to crack down on Click Fraud.
Google’s $6 billion-a-year advertising business is at risk because it can’t be sure that anyone is looking at its ads. The problem is called click fraud, and it comes in two basic flavors.
With network click fraud, you host Google AdSense advertisements on your own [...]
Tags: Advertising · Google
In an attempt to protect its advertising partners from click fraud, Google is testing a new type of online ad that would only charge the advertiser when a user performs a certain action. This would assure advertisers that they are getting a return on their investment, while weeding out false clicks.
Source: BetaNews
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Tags: Advertising · Google
Yahoo! Search Marketing has started to notify U.S. advertisers that they will no longer be allowed to bid on competitors’ trademarked keywords. The restrictions will take effect beginning next week.
In the past, advertisers were allowed to bid on competitors’ keywords if their site provided detailed information comparing the trademarked item to its own, in order [...]
Tags: Advertising · Search
AOL is set to decide whether to partner with Google Inc. or Microsoft’s MSN service on a deal which may affect the future of online advertising. The New York Times reports (free subscription required):
The fundamental issue for AOL appears to be how it can best expand its advertising revenue, which it is counting on to [...]
Tags: Advertising
